Coach Emma Coates Leaves England Under-23s Position to Become Head Coach at National Women's Soccer League's Bay FC
Marking a major shift in her coaching journey, the former England youth boss has stepped down from the England WU23 national team to take over as head coach for NWSL expansion side Bay FC.
A New Chapter
She takes over from Albertin Montoya, who led the California club during its debut two seasons in the top-flight American league. Montoya announced in September his intention to depart at the conclusion of the 2025 campaign, a season which saw Bay FC occupy a lowly 13th place in the 14-team standings.
“It has been a privilege to serve my time with the FA,” remarked Coates. “It has helped shape me both in my career and as an individual. I am now prepared and eager to push myself in a fresh challenge.”
Track Record of Success
Since taking charge in 2023, Coates managed the England U23s through matches including a narrow win over Norway in the European U23 League and a high-scoring loss to the United States. Accompanying her to America is her England assistant, Gemma Davies, a former Aston Villa manager in the WSL.
Bay FC's CEO, a former FA women’s technical director, praised Coates's qualifications: “She is both an superb manager, but she also has a proven track record of developing players to compete at the highest levels.”
“She is an outstanding leader of squads and building ethos and has the tactical philosophy we were seeking,” added Cossington.
Bay FC's Journey
The club had a mixed start to its NWSL existence, finishing in seventh place and losing in the playoffs in its first year before facing difficulties to a near-bottom placement in 2025.
Gavin Step, Gavin Step, offered thanks to the outgoing coaches: “Our gratitude goes to Emma and Gemma for their contributions and wish them all the best with their venture abroad. Emma, with Gemma, has played a crucial part in strengthening the pathway between the young Lionesses and the first team.”
“Together, they have directly shaped the development of many promising talents who have progressed into senior Lionesses,” he added.
Pathway Success
After succeeding Mo Marley in 2023, Coates has been integral to the rise of a number of players to the England senior side, including midfielder Lucia Kendall—who netted her first Lionesses goal—and forwards Michelle Agyemang and Aggie Beever-Jones.
An extensive process for new U23 coaching staff has begun, as the FA looks to continue the growth of the WU23 program in the seasons ahead.
